Story10 Appointed Exclusive News Access Partner for Reignwood Icons of Football
rights
30.01.2026
Story10, the global sports video production and distribution agency, has been appointed as the exclusive news access partner and global editorial distribution agency for the Reignwood Icons of Football tournament.
Under the new partnership, Story10 will deliver a comprehensive, end-to-end news content strategy for the tournament, including the distribution of preview features, event highlights, reactions, and behind-the-scenes moments. In addition, Story10 will provide bespoke reporting and detailed campaign performance metrics, enabling the event to tailor its content strategy, drive fan engagement, and demonstrate tangible value to sponsors and stakeholders.
The Reignwood Icons of Football is a competitive golf tournament that brings together 24 of the world’s most iconic former footballers. Taking place at the prestigious Robinswood Golf Club in Bangkok from 31 January to 1 February 2026, the two-day event will see Team England defend their title against a determined Team World in a fast-paced 10-hole match-play format.
This year’s blockbuster lineup includes some of the most recognisable names in football history. Team England, captained by Masters champion Danny Willett, features stars such as John Terry, Joe Hart, Teddy Sheringham, and Jimmy Bullard, will face a Team World side led by 2018 Ryder Cup captain Thomas Bjørn, boasting a roster including Gareth Bale, Gianfranco Zola, Gabriel Batistuta and Dwight Yorke.
Chris Sice, Chief Content Officer, Icons Series added: “The Icons Series is designed for a digitally native audience that craves active involvement alongside elite competition. Partnering with Story10 allows us to tap into an extensive global network to ensure the unique personalities and high-stakes drama of the Reignwood Icons of Football reach fans across every corner of the world, firmly placing our event at the heart of the global sports conversation.”
James Dobbs, Managing Director of Story10’s parent company SNTV, said: “Reignwood Icons of Football has carved out a unique space in the sporting landscape by blending elite competition with personality and cultural relevance. We’re excited to partner with the tournament to deliver premium, news-led storytelling that reflects the scale and ambition of this Bangkok event and ensures the stories resonate far beyond the fairways. Through Story10’s extensive international network of broadcast, digital, and social media outlets, content from the tournament will reach audiences worldwide.”
The partnership reflects Story10’s growing role in supporting premium events that sit at the crossroads of sport, entertainment, and lifestyle. The company has delivered editorial-first storytelling that connects with modern audiences and global fan communities for the GENERALI Hexagon Cup, SailGP and DP World among others.
Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the global sports news agenda. SNTV is a joint venture between The Associated Press and global sports, events and representation company IMG.
Related news
