Oct 9 - Oct 13 2024


London, UK

Number of Attendees

85000 in combination with Frieze London

Coinciding with Frieze London, Frieze Masters invites collectors to experience the art of the past through the eye of the present. Over 8,000 years of art history (from Egyptian, Greek, and Roman antiquities, to paintings by Botticelli, Picasso, and Baselitz, sculptures by Rodin and Brancusi, and photographs by Andy Warhol) are presented.

Frieze Masters is home to an award-winning talks programme which has featured today’s leading contemporary artists, including Marina Abramovic, Mark Bradford, Tracey Emin, Edmund de Waal, and Ai Weiwei. The fair draws high-net worth individuals and large museums looking for the most unique pieces from both generations past and present.

Frieze Fairs attract global citizens who vitalize the host cities’ cultural scenes and create a week-long celebration of art, culture and commerce. Frieze Week engages the audience in cultural moments beyond the fairs. Frieze curates engaging programming across multiple cities, working with brands to co-host events such as Frieze Music, Frieze Sculpture, Frieze Talks and more.


Frieze Masters offers a diverse range of partnership opportunities for brands to create a real impact.

Tailored to meet your specific requirements, we offer on-site activations, targeted marketing campaigns, consumer access, social and digital engagement, naming opportunities, and collaborations with talent.

Get in touch to create memorable moments that resonate with your brand & audience.


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Frieze Masters presents an array of hospitality opportunities meticulously crafted to cater to your individual preferences and needs.

Reach out to customize & build your bespoke hospitality package.




Total Number of Attendees (in combination with Frieze London)


Gender Split - Female


Primary audience


of the audience is from UK


Average Household Income