Date

September 2025

Location

Seoul, South Korea

Number of Attendees

70,000

Frieze Seoul launched in 2022 and is Frieze’s first venture in Asia and its fifth fair overall, following Frieze Los Angeles, Frieze Masters, Frieze New York and Frieze London, which all have been established as key convening moments in the artworld’s calendar.

In July 2023, Frieze also acquired The Armory Show and Expo Chicago. Frieze Seoul concluded its second edition of the fair in September 2024, with over 70,000 visitors from a total of 36 countries with a strong contingent of Korean, Asian and International galleries. Frieze Seoul also has a lively and highly coveted Frieze Week programme that spreads throughout Seoul with participating galleries and partner brands organising various events around the city.

Three people enjoying an exhibition at Frieze Seoul
A person participating in an exhibition at Frieze Seoul
Two people study an image at Frieze Seoul

Partnerships

Frieze Seoul offers a diverse range of partnership opportunities for brands to create a real impact.

Tailored to meet your specific requirements, we offer on-site activations, targeted marketing campaigns, consumer access, social and digital engagement, naming opportunities, and collaborations with talent.

Get in touch to create memorable moments that resonate with your brand & audience.

frieze-seoul-partnerships

Speak to the team

Our team offers a global network of experts with unmatched local market insights.

get in touch

Hospitality

Frieze Seoul presents an array of hospitality opportunities meticulously crafted to cater to your individual preferences and needs.

Reach out to customize & build your bespoke hospitality package.

frieze-seoul-hospitality

Audience

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Total Number of Attendees

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Gender Split - Female

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of the audience is from Seoul

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Average Household Income