sports

Welcome to IMG

Since our story began, IMG has been a pioneer and innovator. That is still true today, but like sport we are continuously evolving. One thing that never changes is our commitment to supporting our partners.

We work with the world’s leading sports organizations and rightsholders to leverage the intrinsic value in their assets, brands and fandom.

It is all about helping our partners grow through data-driven, fan-first strategies, new commercial opportunities, and premium content. From media rights and consulting, to fan base development and digital transformation we are a trusted advisor to the global sports industry.

We are the support system and infrastructure for sport. Most importantly we are experts. Experts in sport.

We are IMG

about us

We work together to bring any strategy, campaign, or idea to life; delivering content, technology and products that fuel the emotions and excitement unique to world-class sport.

// insights

The new era of football

In partnership with SportsPro, we have examined content creation and digital innovation across the Football industry that will be crucial in unlocking new engagement opportunities and more diverse revenue streams.

view the report