16 Oct - 9 Jun 2024


Global (excl. MENA)


Abu Dhabi

Established in 2016, YaLLa Esports grew from a passionate group of gamers to become a household name on the Middle East’s Esports scene.

The best gamers in the world will come together in two high-level online qualifiers, with the two winning teams joining nine of the world’s best CS2 teams to compete in front of a live audience in Dubai.

Media Rights

New to our portfolio in 2024, we’re proud to offer LIVE rights for YaLLa esports.


  • Global

(excl. MENA)

  • Media rights exclusive (excl. Arabic) and Sponsorship non-exclusive
  • LIVE
Winning YaLLa Esports team lift trophy
crowd cheering at YaLLa Esports event


YaLLa have already seen huge success from their online qualifiers and are expecting an impressive roster of top teams competing at the Finals in June. This property offers a unique chance to become a founding partner of an event, authentic to the Middle East region. Rights are both digital (broadcast globally on the English language feed via Twitch, YouTube, and Kick) and physical.

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