Taking sport to new places

We help our partners grow their reach and engage new audiences.

sport 24

Connecting passengers to unmissable live sport

In 2012, our team had an idea. What if you could watch live sport on a plane or while you were on a cruise?

It’s this kind of spirit that makes IMG unique and led to the birth of our channel – Sport 24.

We create stadiums in the sky, and at sea, by delivering premium live sport from around the world to passengers globally. Sport 24 and its sister channel Sport 24 Extra, allow fans to watch the sport they love whilst cruising at 40,000ft or in the middle of the ocean. 24 hrs a day, 7 days a week we broadcast the best live sports from across the globe including Premier League, UEFA Champions League, ICC Cricket, World Rugby, ATP Masters, NBA, NFL, Wimbledon and the US Open.

American football player on screen
man celebrating win