AELTC and IMG extend long-standing Wimbledon partnership


wimbledon arena

The All England Lawn Tennis Club (AELTC) and IMG, a global leader in sports, media and events, today announced a long-term extension of their exclusive media rights and commercial representation partnership for The Championships, Wimbledon.

IMG has been working with the club for more than 50 years to help maximise engagement, reach and revenues for the world-famous Grand Slam through international media rights management and sales, including its long-standing partnership with ESPN which last year was renewed for 12 years through to 2035.

Together, the AELTC and the Endeavor-owned company have also established an expanding portfolio of official partnerships with leading brands around the world, including, most recently, a new multi-year deal with Barclays to become the Official Banking Partner of The Championships.

Rupert Hampel, EVP of Media at IMG, said: “We are delighted to be extending our valued, long-standing relationship with the AELTC. Wimbledon continues to be one of the most eagerly anticipated highlights on the global sporting calendar, loved by audiences of all ages around the world. Together, we have achieved a tremendous amount and we are excited to leverage our ever-expanding capabilities, expertise and networks across IMG and Endeavor to continue building on this success.”

Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said: “The long-established partnership between the AELTC and IMG began more than 50 years ago and continues to go from strength to strength. In IMG and the Endeavor group, we have found partners who understand our organisation’s ambition to showcase Wimbledon on a global scale through our media rights and secure quality, long-term commercial opportunities. We are delighted to announce today’s extension and look forward to continuing what is one of the longest and fruitful commercial partnerships in sport in the years to come.”