Alberto Horta joins IMG to bolster its business across Dach


Alberto Horta

IMG has appointed Alberto Horta as Senior Vice President and Managing Director for Germany, Switzerland and Austria (DACH).

Alberto joins IMG from Warner Bros. Discovery, where he has spent the past 15 years leading the strategy and commercial development for various brands across digital, distribution and ad sales. Most recently, he served as Deputy General Manager, Vice President for Commercial Development, GSA & Benelux and Head of TELE 5. Prior to that, he held several international roles and worked across distribution and programme marketing for the sports broadcaster Eurosport.

He brings more than 20 years’ experience in commercial strategy and digital distribution, having been responsible for various integration and transformation processes at Warner Bros. Discovery, such as the launch of Discovery+ in the region, the integration of TELE 5 and the commercialization of flagship sports rights, including Bundesliga and the Olympics. He also led the development of Warner Bros. Discovery’s regional Free TV, Pay TV and digital revenue businesses in DACH, driving the local launch strategies for DMAX, TLC and HGTV.

At IMG, Alberto will be responsible for driving the commercial strategy and media rights distribution for IMG’s portfolio of world-leading rightsholders in the region. Based out of Munich, Germany, he will report into Ross Hair, IMG Media’s SVP and Head of EMEA.

Ross Hair said: “As a highly accomplished leader in the media industry, Alberto’s wealth of knowledge, diversity of experience and breadth of relationships bring valuable commercial and managerial qualities to IMG Media. We are delighted to welcome Alberto to the team and I look forward to working with him to develop and grow our clients’ businesses in the region.”

Alberto Horta said: “I am thrilled joining the IMG family and its best-in-class team. I am very much looking forward to further expanding and diversifying IMG’s unique portfolio of existing and new clients across the territories.”