Eredivisie to be broadcast live in Japan

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09.02.2024
Eredivisie to be broadcast live in Japan

The Eredivisie announced today that Japanese football fans will be able to watch all the action from the Netherland’s top-tier football league on pay satellite channel Fujitv NEXT and FOD, starting in Round 22 (from February 17th). The broadcast deal, facilitated by IMG, extends the league’s reach to Japanese screens until the end of the 2024-2025 season.

This collaboration emphasizes the Eredivisie’s global appeal and marks a significant step in expanding its reach to new international audiences. The deal sees the league return to FujiTV who previously held the rights between 2016/17 – 2019/20. Fujitv will broadcast up to 156 fixtures over the two seasons.

The Eredivisie holds a rich history of players with Japanese roots, including former Feyenoord midfielder Shinji Ono, PSV Eindhoven and Groningen winger Ritsu Doan and former VVV-Venlo player Keisuke Honda. The current season features seven players with Japanese roots who are making their mark:

  • Ayase Ueda (Feyenoord)
  • Yukinari Sugawara (AZ Alkmaar)
  • Koki Saito (Sparta Rotterdam)
  • Shunsuke Mito (Sparta Rotterdam)
  • Koki Ogawa (N.E.C.)
  • Kodai Sano (N.E.C.)
  • Sai Van Wermeskerken (N.E.C.)

IMG has represented the Eredivisie’s global media rights in all international regions, excluding the Netherlands, for the past 20 years and played a pivotal role in bringing Dutch football to Japanese households. IMG ARENA also manages the media rights to third parties including online platforms.