IMG scores deal to produce BBC’s FIFA Women’s World Cup coverage
Under the agreement, IMG will manage the incoming live match feed, studio presentation and highlight programming for the BBC’s 33 fixtures throughout the tournament, including the final and semi-final stages. IMG will also have a dedicated production team embedded in the England Lionesses’ camp to create exclusive content for the BBC’s digital and news channels.
Barney Francis, Executive Vice President and Head of Global Production at IMG, said: “The entire nation will be watching this summer’s World Cup with anticipation and excitement. We’re proud to bring viewers all the best live action and thrilling highlights through IMG’s coverage on the BBC, so fans can experience the Lionesses’ journey from home.”
IMG’s coverage will kick off with the tournament’s opening game between hosts New Zealand and Norway on July 20th and includes England’s group stage match against Denmark.
This latest deal will see IMG leverage its industry-leading experience and expertise producing live football for some of the biggest domestic and international broadcasters from its world-class studio facilities at Stockley Park. This includes coverage of the England men’s UEFA Nations League matches, European Qualifiers and International Friendlies for Channel 4, English Football League highlights show for ITV, the MLS Season Pass on Apple TV, and UEFA Champions League coverage for U.S. network, CBS. IMG is also the Premier League’s international production partner, producing and distributing the world feed for all 380 matches each season alongside creative digital and social content.