IMG to support hospitality sales for Fulham FC’s iconic riverside stand


Fulham FC's riverside stand

Fulham FC has partnered with IMG on the hospitality sales for the Premier League football club’s iconic new Riverside Stand at Craven Cottage, in a multi-year agreement.

IMG will support the club on hospitality sales on both a seasonal and match-by-match basis, as well as marketing initiatives and account management for the stand. All premium experiences can be viewed online at Here, registrations for seasonal membership can be submitted, ahead of hospitality packages going on sale from 9th April.
The newly transformed Riverside Stand at Fulham FC’s long-term home, Craven Cottage, will offer fans a modern, world-class riverfront destination and provide industry-leading football experiences. Designed by architect Populous, the development will transform the stadium’s riverside walkway into a world class leisure destination and offer a choice of amenities for visitors to enjoy throughout the year.
Supporters will experience best-in-class offerings, with the stand incorporating contemporary designs and state of the art concourses and hospitality lounges on matchdays. Fulham FC is currently enjoying another successful season in the Premier League, and recently reached the Semi-Final stage of the Carabao Cup for the first time in its history.   
The partnership builds on Endeavor-owned IMG’s credentials as a leading provider of hospitality in football, having previously conceptualised, launched and managed the innovative Club Wembley programme at Wembley Stadium for close to 20 years, and been the exclusive hospitality sales agent in the UK and Ireland for UEFA EURO 2020. In 2022, IMG’s events division was brought together with Endeavor’s premium hospitality experiences company On Location, the official hospitality provider for the IOC, NFL, Ryder Cup, and more.
Alistair Mackintosh, Chief Executive Officer, Fulham Football Club, said: “We’re delighted to welcome IMG supporting the on-sale of a new set of extraordinary football hospitality experiences in the New Riverside Stand. Their reputation, vast experience, and reach will add enormous value to our new and impressive destination in the Capital, making them the right partner to support the sale and delivery of new world-class matchday experiences at Craven Cottage.”
Jordan Nicolson, Senior Vice President, Global Sports, IMG and On Location, said: “We’re incredibly excited to partner with Fulham FC, a club and ground steeped in history. The new Riverside Stand will redefine the matchday experience at Craven Cottage, offering flexible options to those football fans and businesses wanting anything from a quick bite to eat and beer pre match within a sports bar environment, to a table on the water’s edge with a glass of champagne and Michelin-calibre dining. These new best-in-class facilities, set looking out over the iconic River Thames, cannot be matched!”