MLS announces IMG ARENA partnership to power next gen fan experiences

data & sports betting


Major League Soccer (MLS) has selected IMG ARENA as its Official Data Distribution Partner after an extensive RFP process. The long-term, global partnership will utilise the latest technology to create a new standard for soccer data and drive the next generation of fan engagement in MLS and MLS NEXT Pro.

IMG ARENA will deliver official data, innovative content solutions, next-generation fan analytics, and marketing tools to MLS’ betting and media partners. The agreement will see the launch of three new MLS live data feeds, designed to enhance the fan experience via a series of brand new digital, media and betting products

IMG ARENA’s award-winning modularised Event Centres – already successfully implemented in golf and MMA – will offer an unrivalled soccer betting experience for fans by combining MLS data feeds and live streaming, and presenting live and historical event statistics, data visualisations and ultra-responsive markets via 2D and 3D interfaces.

In addition, MLS and IMG ARENA will launch a suite of new digital products enabling the league, its teams and partners to use data, graphics and insights to enhance the game and further engage the digital MLS audience on, the MLS App and all MLS Club Sites.
Freddie Longe, President of IMG ARENA said: “We are incredibly proud and excited to have secured this agreement with MLS for an all-encompassing partnership that allows both parties to plan and work on a long-term strategy that will take us to the 2026 World Cup and beyond.

“It is a partnership truly fit for the data age of sport and shows off the full capabilities of the IMG ARENA product and service offering. Together, we will empower the future MLS universe.”
Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures said: “The extensive collaboration between MLS and IMG ARENA will utilise the latest in digital marketing technology to drive fan growth for MLS and MLS Next Pro ahead of World Cup 2026 in North America.