ReachTV and Sport 24 partner to power live sports in-flight, in-ship and at airports


Reach TV March 2022

ReachTV, the largest airport television network in the US, today announced a unique partnership bringing together Sport 24, the IMG-owned live sports channel for the inflight and in ship industry together with ReachTV’s 2500+ owned and operated screens throughout airports across North America.

The multi-year deal will see ReachTV and Sport 24 jointly offer global brands the opportunity to target travellers throughout the passenger journey.

“This partnership with IMG creates a complete travel media partnership,” said ReachTV CEO and Founder Lynnwood Bibbens. “It will enhance ReachTV’s existing media sales against live NFL programming, now enabling us to sell across all other live sports reaching the vast inflight and cruise audience. We are just scratching the surface of this partnership, as ReachTV can continue to grow our original content and sell across new territories.”

Sport 24 currently broadcasts live action from major sporting events and leagues including NFL, NBA, NHL, the Premier League, the golf majors and the tennis grand slams. The channels are shown on a number of international airlines including JetBlue, Etihad, Emirates, Turkish Airlines and Singapore Airlines. Other airlines will be added throughout 2022.

Ciaran Bone, VP, Content and Channels, IMG’s media business, said: “This deal will enable ReachTV to continue the journey of their advertising campaigns from the initial wifi sign on, through the airport on to aircraft via Sport 24’s outstanding offering of premium live sport on board. Sport 24 will become part of their network from a media advertising perspective. It’s an exciting development for both parties.”

ReachTV, the leader in delivering curated and original programming to over 500-million travellers, has further solidified its position as the premiere owned-and-operated television network serving airports throughout the US.

The new partnership comes on the heels of ReachTV’s move into live sports, highlighted by their multi-year licensing agreement with the NFL. The company is expanding their library of content, which includes partnerships with NBCU, The Tonight Show with Jimmy Fallon, SNL, The Today Show, The Kelly Clarkson Show, as well as original content from ReachTV’s studio, AMC, Live Nation, Rotten Tomatoes/Fandango, Fast Company and more.

Sport 24 is available on Panasonic’s market-leading live television service, which is broadcast via satellite. Both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport.