Rugby League Commercial appoints as ticketing provders


Rugby League

Rugby League Commercial has continued its reimagining of Rugby League, in partnership with IMG, with the appointment of as the sport’s new Ticketing Provider for all major central events. 

The partnership will improve the experience for ticket buyers, which has been a major priority since the formation of Rugby League Commercial in early 2023 under the realignment of Rugby League. 

The new ticketing site is now live at and has been designed to provide a better experience for fans purchasing central events tickets, with tickets for the 2024 Betfred Challenge Cup Finals, Magic Weekend and Betfred Super League Grand Final available to buy now. 

Rhodri Jones, Managing Director of Rugby League Commercial, said: 

“We have been reviewing all areas of the sport’s commercial operation over the last year, in partnership with IMG, and we are excited by the possibilities of our new partnership with As a company owned by Major League Baseball and also supplying NASCAR and the United Soccer League, they have an impressive track record of delivering league-wide ticketing.

“We want to make it as easy as possible to buy tickets for Rugby League matches, and this is an important step in that journey. As an organisation which stages major events in different venues – this year Wembley Stadium, Elland Road and Old Trafford are already on sale – flexibility is key, and while we will continue to offer paper tickets for those fans who prefer that method of delivery, we believe that many of our customers will appreciate the additional digital and mobile ticketing options that we will be able to offer through 

Joe Choti, President and CEO of said, “We are thrilled to partner with Rugby League Commercial, and we welcome them to the family. Our goal is to be more than just a ticketing provider to our clients and our new collaboration with Rugby League Commercial will help us to develop the future of ticketing technology for sports and entertainment. We look forward to bringing Rugby League fans across the UK to our powerful, reliable, and secure ticketing platform to deliver a paramount digital experience. is keen to grow our partnership and looks forward to playing a key role in the reimagining of Rugby League.”