SNTV partners with Sport Buff to create enhanced sports fan engagement solutions



SNTV, the world’s leading provider of sports video news and highlights, today announced a partnership with next-generation fan engagement platform, Sport Buff, to create enhanced fan engagement solutions around large sports events for broadcasters and publishers. 

With over 27 years’ experience, SNTV specializes in providing premium sports coverage and sports video news tailored to the needs of broadcasters and digital publishers worldwide. This partnership will elevate SNTV’s coverage further to include Sport Buff’s real-time gamification experiences to drive fan engagement and retention of sports audiences.

Incorporating interactive elements and real-time engagement through gamification, polls, predictions, and social interactions, the solutions aim to redefine the sports viewing experience and empower fans to actively participate in and influence the content they consume around large global events.

Zoe Duffelen, SNTV’s Global Head of Revenue, said “In what is set to be an exciting year of sport, with the UEFA EURO 2024 and the Paris 2024 Summer Olympics, we’re excited to partner with Sport Buff to bring a new fully managed video, fan engagement and social media solution to the market. For broadcasters and publishers vying for audience share, this is the ideal solution to help engage, retain and monetise audiences throughout major sporting events and create a more immersive and personalised experience for sports fans.”

Jonty Whitehead, President and Founder of Sport Buff, states “We are delighted to be partnering with such a prestigious leader in the sports broadcast business as SNTV. With their global relationships and pedigree in supplying the very best in sporting content, Sport Buff can’t wait to bring its groundbreaking interactive technology into their customer experience.”

SNTV is a joint venture between The Associated Press and global sports, events and representation company, IMG.